Starbucks iratangiza gahunda yikigereranyo "Gutiza Igikombe" ahantu runaka mumujyi yavukiyemo wa Seattle.
Iyi gahunda iri mu ntego za Starbucks zo gukora ibikombe byayo biramba, kandi bizakora igeragezwa ry’amezi abiri mu maduka atanu ya Seattle. Abakiriya muriyi mangazini barashobora guhitamo gushyira ibinyobwa mubikombe bikoreshwa.
Nuburyo bukora: abakiriya bazategeka ibinyobwa mubikombe bikoreshwa kandi bishyure amadorari 1 asubizwa. Umukiriya arangije kunywa, basubije igikombe bahabwa amafaranga 1 yo gusubizwa hamwe ninyenyeri 10 zitukura muri konti yabo ya Starbucks.
Niba abakiriya bajyanye ibikombe byabo murugo, barashobora kandi kwifashisha ubufatanye bwa Starbucks na Ridwell, bizakura ibikombe byongeye gukoreshwa murugo rwawe. Buri gikombe noneho gisukurwa kandi cyanduye, hanyuma kigasubizwa mukuzunguruka kugirango undi mukiriya akoreshe.
Iyi mbaraga nimwe gusa murwego rwo kugerageza ikawa yicyatsi kibisi, bizafasha gutwara uruganda rwiyemeje kugabanya imyanda 50% muri 2030. Urugero, Starbucks iherutse guhindura umupfundikizo wigikombe gikonje, kuburyo batazakenera ibyatsi.
Igikombe gisanzwe gikoreshwa cyumunyururu gikozwe muri plastiki nimpapuro, kubwibyo biragoye kubisubiramo. Nubwo ibikombe byifumbire mvaruganda bishobora kuba ibidukikije byangiza ibidukikije, bigomba gufumbirwa mubikorwa byinganda. Kubwibyo, ibikombe byongeye gukoreshwa birashobora kuba uburyo bwiza kandi bwangiza ibidukikije, nubwo ubu buryo butoroshye gupima.
Starbucks yatangije ikigeragezo cyongeye gukoreshwa ku kibuga cy’indege cya London Gatwick mu 2019. Umwaka urashize, iyi sosiyete yakoranye na McDonald hamwe n’abandi bafatanyabikorwa mu gutangiza NextGen Cup Challenge kugira ngo bongere gutekereza ku bikoresho by’igikombe. Abitabiriye kuva mu myidagaduro kugeza ku masosiyete akora inganda zitanga inganda batanze ibyifuzo ku bikombe bikozwe mu bihumyo, ibishishwa byumuceri, indabyo z’amazi, amababi y’ibigori hamwe n’ubudodo bw’igitagangurirwa.
Televiziyo ya Hearst yitabira gahunda zitandukanye zo kwamamaza zishamikiyeho, bivuze ko dushobora kwakira komisiyo zishyuwe mubiguzi byakozwe binyuze mumihuza yacu kurubuga rwabacuruzi.